Quotes and Insights by Michael Masterson


  • Automatic Wealth for Grads Lib/E: And Anyone Else Just Starting Out
  • Windows NT DNS
  • The Reluctant Entrepreneur Lib/E: Turning Dreams Into Profits
  • Shi yong ji shu: ching tʻung Windows NT DNS
  • Foxpro Mac Handbook
  • The Architecture of Persuasion: How to Write Well-constructed Sales Letters
  • Changing the Channel: 12 Easy Ways to Make Millions for Your Business
  • Power and Persuasion: How to Command Success in Business and Your Personal Life
  • The Pledge: Your Master Plan for an Abundant Life
  • The Reluctant Entrepreneur: Turning Dreams Into Profits
  • Seven Years to Seven Figures
  • Automatic Wealth
  • Ready, Fire, Aim: Zero to $100 Million in No Time Flat




  • “Great sales letters don’t tell the customer what to think … or feel … or want. They locate the prospect’s feelings, thoughts, and desires, and then stimulate them. They provoke the prospect to do the feeling and thinking on her own. In taking this indirect approach, you avoid the possibility that your prospect will take refuge in denial, and give her a chance to follow the course of her own feelings.”
  • “Success is about smart risk management, not about wild risk taking.”
  • “Shortened attention spans and increased skepticism have added new rules for an effective lead.”
  • “But, the Rule of One does not mean you can’t have a story and a secret and an emotionally-compelling fact in the same lead. It means that the lead is strongest that promotes one compelling idea by supporting that idea with all the appropriate techniques … stories,”
  • “Business should not be like war. It should be like love. And not a steamy, one night stand, but a mutually beneficial, steadily improving romance that lasts a lifetime.”
  • “Begin your career as a copywriting lover, not a fighter, and you will always be doubly blessed — with good money and goodwill.”